Pizza Hut

NCAA

The Pizza Hut NCAA campaign featuring Noah Droddy was a core component of the "Greatest College Sports Experience Ever". Utilizing Droddy, a collegiate runner who became a viral sensation for his distinct look during the Olympic Trials, the campaign celebrated "everyday" student-athletes across all 90 NCAA championships. This spot was timed alongside the launch of its sponsorship at the NCAA men’s and women’s cross country championships receiving 135K views. Pizza Hut reported increased sales specifically around the weekends of NCAA championships.